aydoo – pr strategy

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In December 2021, we started with an intense brainstorm session to get to know the brand. Then we covered a national consumer trend research about the promising Belgium start-up. This helped us get insights for the yearly PR-plan & topics. The results? An amazing year full of interesting TV (VTM Nieuws coming soon!), radio & print coverage. We collaborated with famous Belgian artists like DJ Jef Eagl and ‘Marathon Man’ Stefaan Engels to reinforce the PR story. Excited about learning more? Watch the 2-hours-long radio-interview with founders Lorenzo Bown (ex-StoryMe) and Nicolas Rogiers (ex Kodibox).

What we did