Camber “30 years” – PR event

In 2024, Camber proudly celebrates its 30th anniversary—a remarkable milestone for a Belgian brand that has been synonymous with quality, innovation, and custom-made interiors for three decades. But instead of merely looking back, Camber chose to look forward. Together, we created a meaningful and forward-thinking concept to mark the occasion: a deep dive into the future of living, under the theme “Anders Wonen” (“Living Differently”).

Why “Anders Wonen”?

Because the future of living is not necessarily better, or worse, it will simply be different. Our homes will reflect changing values, lifestyles, and priorities. From evolving family dynamics and hybrid workspaces to sustainability and conscious design, the way we live is being redefined.

This insight became the foundation for a broader initiative. We partnered with research agency iVOX to conduct a comprehensive consumer study on how Belgians view the future of their home & living. To complement the data with a cultural lens, we also brought in the expert Tom Palmaerts from trend agency Trendwolves, who helped us explore the societal and lifestyle shifts influencing tomorrow’s homes.

Meanwhile, Camber itself contributed valuable insights from its own sales analyses—showing clear signs that consumer behavior and interior preferences are evolving. All these findings were bundled into a visually compelling and content-rich report, which formed the centerpiece of a special event.

A Launch Event at The Hoxton, Brussels

To truly bring “Anders Wonen” to life, we carefully curated the setting for our launch. We chose The Hoxton in Brussels, a venue known for its creative energy and urban sophistication. There, we fully transformed one of their studios into “De Studio van de Toekomst” (“The Studio of the Future”)—a space where the research insights were translated into reality.

This immersive environment, entirely styled and furnished with Camber’s signature custom solutions, allowed guests to experience what future-proof living might actually look like. From clever storage and modular design to integrated workspaces and sustainable materials, every detail was curated with intention.

Strong Media and Influencer Engagement

The event welcomed a select but impactful audience, including 12 journalists and 35 content creators. They didn’t just receive the research report: they walked through it, interacted with it, and captured it. The “Studio of the Future” served as the perfect backdrop for storytelling, photography, interviews, and engaging social content.

Throughout the day, interviews were held with both Camber experts and trend analysts, resulting in media coverage and three long-term influencer collaborations that will help further amplify the theme of “Anders Wonen” in the months ahead.