Camber: consumer research “Anders Wonen”

This year we released exciting results from our “Anders Wonen” national consumer research in collaboration with iVOX and Trendwolves. The study aimed to uncover how Belgian homeowners envision future-proof living and how custom-made solutions are playing a key role in shaping their homes for tomorrow. Will we live in more compact homes or larger ones? How can we make our homes future-proof? Can our homes evolve along with our families? So many questions—so we went looking for answers together with the client. Why? Because we want to understand the situation of the end consumer even better. That’s the only way Camber can offer truly personal advice that actually helps, and provide the best possible tailored guidance.

These results are not just insightful for us, but for the entire industry. As we celebrated 30 years of Camber, we were proud to share these valuable insights to the Belgian press, website, ads & social media content. We also hosted a press event in the Hoxton Brussels where we invited press & content creators to discover the results of the research. At the location we also build a the studio of the future with custom made cupboards, so everyone could experience in real life what the future looks like.

• The campaign, including the research, was rolled out nationally across multiple channels. As a result, Camber’s website saw a 23% increase in traffic compared to the same period the previous year.
• We achieved a media value of €190,000 from media clippings and reached an impressive ROI of 7!
• The recorded videos were integrated into our weekly social media content and were both boosted and advertised to the right target audiences. The result? An additional 500+ followers.