Camber Personality – Influencer campaign

Camber was eager to start collaborating with influencers but wasn’t quite sure how to approach it effectively. They had the ambition, but lacked a clear strategy to turn that ambition into action. That’s where we came in — we were tasked with developing a fresh and original concept that would allow Camber to build meaningful partnerships with influencers in a way that truly reflected the brand.

Concept 

Rather than opting for a one-off influencer campaign, we created a more sustainable and versatile concept: Camber Personality. This concept was designed to be reusable, allowing Camber to establish an ongoing presence in the influencer space while maintaining consistency in their messaging and brand identity.

How we did it?

Everybody knows Marie Kondo. And maybe a lot of us have watched The Home Edit on Netflix. And just like that, Camber Personality was born. An intimate Home Organizing series with remarkable every-day personalities who were thrown into the magical world of Camber home transformations. Cool mom Sarah Nelissen & TV-personality Daniela Prepeliuc were the first ones and challenged the Camber interior architects with their personal need for storage solutions.

Video series

Under the umbrella of Camber Personality, we developed a video series format that could be used for multiple collaborations. Each collaboration followed a structured concept and video format, making it easy to replicate and scale while still leaving room for personal touches by each influencer.

The video series was divided into three episodes, each around three minutes long. Through these episodes, viewers were taken on a journey through Camber’s entire process — from the first appointment in the showroom, to viewing 3D renderings of the design, the in-home consultation, choosing colours and materials, and finally, the installation of the custom cupboards. The goal was to make the process transparent, engaging, and relatable, giving the audience a clear view of how Camber turns inspiration into beautifully executed interiors.