Fraam Belgium – Marketing & repositioning

We’re thrilled to welcome Fraam Belgium to our client portfolio, a distinguished name in architectural steelwork. Known for their mastery in steel windows and doors, Fraam blends engineering precision with architectural elegance, crafting bespoke solutions that enhance interior and exterior spaces alike. Led by experts in metal craftsmanship and design, Fraam has built a strong and lasting presence in the Belgian market and beyond. With a deep understanding of materials and a sharp design vision, they stand at the intersection of functionality and beauty.

What We’ve Done for Fraam Belgium

To support Fraam in their next stage of growth, we’ve delivered a full strategic and digital foundation to guide their brand through 2025 and 2026:

1.Market and Competitor Analysis

We kicked off with a thorough analysis of their position in the market, key competitors and industry trends to identify opportunities for differentiation and growth.

2. Digital Audit & SEO Restructure

Our digital team performed a full website performance review and SEO audit, followed by a complete restructuring of their SEO strategy to ensure visibility and relevance.

3. Marketing Plan 2025–2026 (Incl. Sales Objectives)

Together with Fraam, we’ve crafted a clear and measurable marketing roadmap for the next two years, aligning brand strategy with business goals and concrete sales targets.

4. Monthly Content Plan

We built a tailored content calendar that supports brand awareness and drives engagement.

5. Ad strategy

To amplify Fraam’s visibility and generate high-quality leads, we developed a targeted ad strategy designed for maximum impact with a controlled budget.

• High-End Positioning: All campaigns are crafted to reflect Fraam’s premium identity, avoiding mass-market impressions and focusing on exclusivity and craftsmanship.

• Platform Selection: We focus on platforms that align with Fraam’s audience: primarily Meta (Instagram & Facebook) for visual storytelling and LinkedIn for direct B2B lead generation.

• Audience Targeting: Campaigns are tailored to reach architects, interior designers and homeowners, both in Belgium and select export markets.

• Phased Roll-Out: The ad strategy is implemented in phases: awareness, consideration and conversion, ensuring long-term brand building while capturing short-term opportunities.

• A/B Testing & Optimisation: Continuous testing of visuals, messaging and audiences ensures campaigns stay effective.