ligne roset x james van vossel – pr campaign

Oh what a wonderful 1st of June it was. In Palais de Tokyo. Paris, indeed. We were invited with designer James van Vossel for the launch of the ’22 collection of Ligne Roset & Cinna.

He presented the Pose floor lamp, but nothing is like it seems. The making process was distilled into four essential parts: foot, column, light source and lampshade. A well-considered juggling with these elements creates a focused downlighter whereby the invisible placement of the light source in an apparently continuous tube optimizes an out-coming indirect pleasant light. Our job? Launch a press campaign and be the voice for James as a versatile designer & celebrate the craft of the design process. We made it into national and international high-end magazines like Sabato, Elle Decoration, Belgium & Design, DAMN magazine…

What we did

  • PR Strategy
  • PR Campaign

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