monsieur boudin – brand activation

For him, we created a new national campaign & concept ‘The week van de Boudin’. The goal? To establish a tradition and celebrate the artisanal character of the product. We laughed, we celebrated, we ate. Together with the Mayor Mathias De Clercq during the launch party in his hometown Ghent. Other than that, we were responsible for the overall brand design, label naming, social content, advertising and website.