Ten Architects & Ten Studio – Concept event

When discovering the collection, we stuck with the Japanese philosophy of the creations and meanwhile wanted to play with the number ‘ten’, as this is their signature brand mark. That is how TEN Commandments of TEN Studio was born: a representation of ‘ten design rules’, breathing their vision and view of furniture design in the future. It was important for the invitees but also for the press to directly recognize the craftsmanship and the careful methodology. For the event we worked with Zest Communications and suggested ‘Table X’: a private invitation for 10 journalists, with renowned chef Junko Kawada of KO’UZI in Antwerp, who became second in 2013 in the World Sushi Cup. Her challenge: create 10 poetry courses that share the same values and quality.